You might think that it’s the younger generation accounting for the additional $1.5 billion spent on plastic surgery in 2015 when compared to the year before, but the truth is that it’s the older generation who is responsible for the vast increase in spending. More people age 65 years and older are getting plastic surgery than any other time in history. Why is this, and will the trend continue?
Is It the Demographics?
The Baby Boomer generation is in its 60s and 70s, and they represent a large portion of the population. That’s one of the reasons why surgeries are becoming more prevalent in this age group; there are simply more people of that age. However, the American Society for Aesthetic Plastic Surgery claims that the rate of eyelid surgeries in that group has gone up by 62%, and people age 65 and older are getting twice the number of facelifts. This seems to point away from demographics completely.
The Acceptance of Plastic Surgery
Many experts feel that one of the reasons why so many people are seeking plastic surgery now has to do with the slow decline of the social stigma that surrounds cosmetic surgery. Television and social media has made it more acceptable than ever before. People are also more accepting of it because it is less expensive than it once was, and many of the procedures that were once invasive are now only minimally so. Thanks to peer acceptance, lower cost, and less discomfort and recovery time, people tend to look more closely at their options and inevitably go through with the procedures.
Why This Age Group?
If it isn’t demographics, what is driving people aged 65 and older to seek so much more plastic surgery than before? There are many reasons.
- They want to feel visible. Often, older individuals feel as if they’re looked over when it comes to dating and social activities. They obtain cosmetic procedures to feel validated.
- They want to look the age they feel. There’s no denying that 65 is the new 55, and people just don’t feel their ages. Thanks to advances in medicine and technology, many people who are 65 or older continue to live active everyday lives. They date, they go to work, and they enjoy going out to social gatherings. Cosmetic surgery allows them to look the same way they feel – young.
- They want equal opportunity. There are more people age 65 and older in the workforce now than there has been in decades, and many of these people feel as if they’re being discriminated against due to age. If they can look younger, they’ll have a shot at that promotion that everyone is competing for.
As you can see, the older generation has many reasons to pursue plastic surgery, and the numbers don’t lie – they are. Procedures like eyelid augmentation and facelifts have more than doubled among this age group in the last few years, and the trend shows no sign of slowing down.